NEON | MESSAGING + VISIBILITY STRATEGY (and a story on following your intuition)

Remember how I launched something called Sonder? Well, I’ve already rebranded. And as much as it makes me nervous that this will come off as flighty or indecisive, it was an exercise in practicing what I preach.

My desire for cleverness got in the way of prioritizing clarity.

Before I could explain the program I was so excited to launch, I had to spend so many precious minutes explaining what the word Sonder meant, why it was a great title for this offering, and then trying to differentiate my interpretation of storytelling from the marketing jargon it had become. When all I wanted–all I needed–was to be able to get straight in to the benefits of this powerful offering I had created, and clarity was going to be my strongest partner in that. (You can hear me explain that in more detail here)

So, I’m so excited to present the new and refined program: NEON | Messaging + Visibility Strategy. This Done-With-You, VIP Day experience unlocks the messages the world needs to hear from you and pairs it with a strategy for getting it to your people in a way that is impactful, sustainable, and feels just. like. you.

You can watch my announcement video here. Or visit the NEON page for all the information and to get started!

I know showing up in your visibility practice, whether it’s social media, e-mail marketing, speaking opportunities or your web and design process can feel scary. You get caught up in the comparison game or feeling like you can’t put your phone down. But I’m here to tell you you can show up, be seen, and see your dreams come true-all in a way that feels honest, safe, sustainable, and true to you.

Shine your light. Find your people. Make it NEON.

I can’t wait to cheer you on, friend.